Political Vine: The Insider's Source on Georgia Politics

Political Vine: The Insider's Source on Georgia Politics

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New website offers businesses the ability to target-market with magnet postcards

by politicalvine

(Marietta, GA) – ID Builders, Inc. announces a new business website designed for helping clients of all sizes with their direct-mail marketing.

Called AdvertisingPostcard.com, the site offers a variety of in-house design capabilities, as well as contract printing services.

A marketing tool that has been used in the past with great success by political clients of ID Builders is the “Magnet-Mailer”, a postcard designed to carry a magnet to the targeted household. Magnets and postcards come in a variety of sizes, and all are printed in a full, 4-color process.

“The magnet-mailer has been a huge seller for us due to the fact that any message you want someone to remember about your business can be integrated on the postcard part, and the magnet will give recipients something to hold onto long after the postcard has been discarded,” said Bill Simon, Marketing Advisor for ID Builders.

Several elected political candidates have used the magnet-mailers in the past to help push their name ID to the top of their voters’ minds. Notable examples are Cook County Probate Judge Chase Daughtrey, who was a write-in candidate in a field of 3 candidates in the fall of 2008. The magnet-mailer postcard combined a postcard with the Cook County High School Football Schedule on it, and helped raise Daughtrey’s name ID high enough to get him into 2nd place in the general election, and then he won 55% of the run-off vote to become the youngest probate judge in Georgia.

AdvertisingPostcard.com offers postcard printing services, mailing services, design and shipping services, all in a one-stop shop. Other websites in the same family of websites are:

ScheduleMagnet.com
College Schedule Magnets
Political Toolkit
Anti-Germ Pen

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Today's Deep Thought

One afternoon, when I was about ten, I decided to walk over to the 'wrong side of the tracks.' At first I was a little scared. But then I noticed that the yards were nice, and so were the houses. In fact, most of the houses were better than those on our side of the tracks. A lot better.



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